We help motorcycle and bicycle brands create authentic, terrain-driven content in serious mountain environments. Strategy, scouting, and field logistics live under one roof, so your team can focus on riding and storytelling while we handle everything underneath.
[ About ]Ride Coalition partners with motorcycle and bicycle brands to design, scout, and deliver authentic, high-altitude stories in the world’s real mountains. From the Himalayas outward, we combine route intelligence, production support, and on-the-ground logistics into a single field-ready team, so your riders, filmmakers, and athletes can focus on the work, not the chaos. Whether you are launching a new platform or pressure-testing an existing product, we turn complex terrain into clear, repeatable content workflows.
[ services]What we do best
Content Strategy and Creative Direction
Turn vague ideas into clear, terrain-specific briefs.
Every project begins with an ambition. Launch a new platform, refresh a model year, prove a component in real conditions, or simply show your brand in a place that feels true to who you are. We help you translate that ambition into a concrete narrative that belongs in specific mountains, on specific surfaces, in specific seasons. Together we define the terrain, the riders, the tone, and the level of risk that makes sense for your team and your products. From there, we build the working documents that keep everyone aligned. That can include story outlines, route and location shortlists, shot lists, key moments to capture, and a realistic schedule that respects altitude, light, and fatigue. By the time you land on location, you are not guessing. You arrive with a field-ready plan that still has enough flexibility to respond to weather, traffic, and the natural rhythm of the mountains.Every strong project starts with a clear sense of what you want to say and where you need to say it. We help brands translate product goals into stories that belong in real mountains, from early concept outlines to detailed shot lists and repeatable formats. Together we define the terrain, the riders, and the narrative arc, so by the time you land in the Himalayas or anywhere else, everyone knows why they are there and what the work needs to achieve.
Route Scouting and Terrain Intelligence
Find the right mountains for your product, not just the famous ones.
Good creative can be wasted in the wrong valley. We focus on finding routes that actually fit your objectives, instead of chasing postcard views that do not work for load, speed, or safety. That means understanding gradients, surfaces, traffic patterns, fuel range, local regulations, and realistic travel times. We scout in advance where possible and lean on a network of local knowledge to avoid surprises that look small on the map but are big in the field.
You receive options that are clearly described and easy to evaluate. Each proposed route comes with context, tradeoffs, and backup choices so you can weigh creative potential against risk and logistics. When you decide to commit, you know why this road, this pass, or this village is the right fit for your project. The result is footage and photography that feels natural, achievable, and authentic to the way your riders and customers actually use your products.
Production Support and Field Logistics
Keep the crew moving so the cameras can stay focused.
In remote regions, logistics is the invisible layer that makes everything else possible. We help you plan and run the moving parts that most teams do not have time to manage in detail. That can include vehicles, fuel, permits, flight timing, accommodation, translation, local coordination, and day by day field schedules. Our goal is simple. Riders, filmmakers, clients, and local partners should all know where they need to be, what they are doing next, and how they are getting there.
Once you are on the ground, we stay close to the work. We monitor weather, road conditions, and team capacity, then make small adjustments before they become big problems. If something changes, we help you replan in real time instead of losing a day. This support is intentionally quiet. It sits in the background so your athletes and creatives can give their full attention to performance, storytelling, and safety, while the operational layer holds steady underneath.
Product Testing and Technical Advisory
Prove your equipment where it actually gets used.
High mountain environments reveal things that a lab or short test loop will never show. We help you design field sessions that are honest to how motorcycles, bicycles, and components are used in real life. That might mean long days with heavy loads, repeated laps on a particular section, or controlled runs that isolate a specific feature. Together we define what you want to learn, what level of risk is acceptable, and how to capture observations that are genuinely useful to both engineering and marketing teams.
On location, we balance two priorities. First, we create conditions where riders and film crews can work efficiently. Second, we capture structured feedback that you can bring back home. That can include route notes, rider impressions, basic performance observations, and simple documentation of failures or unexpected successes. The outcome is not just strong images. It is a more grounded understanding of how your product behaves when the air is thin, the climbs are real, and small details matter.
Contact us.
info@theridecoalition.com
+ 1 (415) 484 0480